- 18 years of age or above
- Good academic and disciplinary standing at Penn State
- 2.75 cumulative GPA or better at the time of application
- Sophomore standing or above at the start of the program
- After committing to the program in late February, students will unlock directions needed to complete and submit the online application and registration on the ISI website by March 15.
Florence, the birthplace of the Renaissance, is today one of the world's most visited sites. It was declared a World Heritage Site by UNESCO in 1982 and is considered one of the most beautiful cities in the world. Situated in beautiful Tuscany, Florence contains many museums and art galleries, as well as also being one of the top fifty fashion capitals in the world.
This international program offers a unique opportunity for students in Business and related fields to explore the sights, sounds, history and culture of contemporary Florence, while taking courses. Penn State students will have a once-in-a-lifetime opportunity to experience Italian life, living in apartments, visiting sites and enjoying the local cuisine.
This program is accepted for Smeal majors seeking an International Business Minor. This program is also available for students who are not Smeal majors; students should have an interest in business but do not need to be a business major to apply.
Summer: May 14 - June 27, 2020
Program NoteThis program may have limited space, so we recommend that you identify an appropriate backup program and complete the Education Abroad Backup Questionnaire in your Penn State Application when applying to this program. Should you not be accepted for your first-choice program, you will automatically be reviewed for your backup choice. For help on choosing an appropriate backup, please contact your education abroad adviser.
Program Leader Information
- Ralph Oliva, Professor, Marketing, Smeal College of Business
- Contact Vanessa Hausmann in the Smeal Office of International Programs for more information.
Course DescriptionsAll students will be enrolled in MTKG 399 for 3 credits, taught by Smeal faculty. Students will also enroll in one business class (3 credits) offered by ISI Florence onsite.
MKTG 399: Brand Management and the Essence of Italian Brands (3 credits)
Together we’ll be learning in some depth about brands, how they work, how to describe and communicate them, and manage them for greater business impact. We’ll be illustrating key concepts with immersions, field visits and cases across a spectrum of Italian brands, including the brand “Italy” itself. Since we’ll be living in Florence, we’ll have the chance to learn in one of the most incredible brand environments in the world, and we should have some fun while we do! Frameworks, tools and cases learned in this course will prove valuable for anyone pursuing a business career involving brands.
Pre-requisite: MKTG 301 would be helpful but is not required.
Additional ISI Florence Course (3 credits)
Students will select one additional course offered by ISI Florence: Summer Course Offerings (select "Summer" from the dropdown menu at left to see Summer courses)
Course SelectionStudents are required to take the prescribed courses listed above as participants on the program. The Education Abroad Office will register you for these courses. To determine how these courses will fit into your degree requirements, you will need to work with your academic adviser. Suggested tips:
- Research courses offered on your program
- Meet with your academic adviser to discuss potential courses abroad and your degree requirements.
- Keep in mind that courses abroad may change or may be unavailable for your selected term, so you will need to discuss possible back-up course options
Course Equivalency Process
In order for courses from abroad to appear on your Penn State transcript, each course must be given a course equivalency. Please visit the Academics section of the Global Programs website for information on the course equivalency process.
Courses can be submitted for course equivalency before, during, or after the education abroad program, however, you should begin this process as soon as possible as it can take on average 2-4 months or more for courses to receive a Penn State course number. In some cases, it can be difficult to obtain syllabi from abroad before the start of the term, but when possible, courses can be submitted for review before departure. Talk to your Education Abroad Adviser about requesting syllabi.
- You must enroll in a minimum number of 6 credits
- You cannot take any courses abroad on a Pass/Fail basis
- You may not take sport or physical activity courses (e.g. sailing, bowling, yoga, etc.) abroad
- If you are studying abroad in your final semester at Penn State, please note that Penn State may not receive your grades in time for graduation
Housing and Meals
You will live in an apartment (arranged by the host institution) with other program participants. Apartments are scattered around the city (thus avoiding a concentration of American students in one particular area) and are within walking distance of the Institute and furnished with kitchen, bathroom, bedrooms, and communal living space.
MealsYou will be responsible for providing your own meals.
Costs and Funding
Program CostsSummer Costs
For more information on program costs, please be sure to review the budget sheet. These budget sheets include information on costs that are billable to the bursar bill, as well as estimated additional costs. Costs vary by program, so it is important to review this information carefully.
Please note that tuition rates may vary depending on major and class standing.
ScholarshipsThe Education Abroad Office awards a number of grants and scholarships to students who participate in an education abroad program through Global Programs. The application for the scholarships awarded through the Education Abroad Office is included with your program application. Eligibility is based on academic merit and/or financial need. You must have a current FAFSA on file to be awarded. There are additional scholarship opportunities through our partner universities, Penn State Academic Departments, and other sources. To view a full list of scholarships, eligibility requirements, and deadlines visit Funding Study Abroad.
Student AidPenn State students who plan to study on a Penn State approved program can use most forms of financial aid towards the cost of the program. Exceptions include work-study awards and some athletic scholarships. If you have specific questions regarding your aid awards, contact the Penn State Office of Student Aid.
Withdrawal & Refund PolicyWithdrawal and refund details are dependent on the timing and reason for your withdrawal from a Penn State Education Abroad Program. For specific details and steps on how to withdraw, read the Education Abroad Policies.
After CommitmentOnce a student has committed to a Penn State Education Abroad program, they are financially responsible for any fees incurred on their behalf. Therefore, if a student plans to withdraw from a program it is their responsibility to immediately notify the Education Abroad office, in writing; email is preferred.
Regardless of the timing or reason for the withdrawal, the student will be responsible for paying the Education Abroad Administrative Fees. For faculty-led freestanding programs, there is a specific withdrawal penalty schedule.
Education Abroad makes every attempt at keeping the program and administrative costs to a minimum. However, when you commit to participating in a program, Education Abroad begins to make financial commitments on your behalf. In case of withdrawal, the following fees will be charged to your Bursar account
Upon Commitment - 90 Days Prior to Departure: 25% Program Fee + EA Admin Fee
30 - 89 Days Prior to Departure: 50% Program Fee + EA Admin Fee
29 Days - Departure Date: 100% Program Fee + EA Admin Fee
Following the start of the summer semester, any adjustment of tuition charges will be made according to the Tuition Adjustment Schedule as determined by the Office of the Bursar. More information can be found on the University Senate Policy on Withdrawal and Leave of Absence.
If a student withdraws after the start of a program, any adjustment of Penn State tuition charges will be made according to the Tuition Adjustment Schedule as determined by the Office of the Bursar. Students may be responsible for up to 100% of program costs. In most cases, partial credit cannot be awarded for leaving a program before its successful completion.
After the Start of the Program
For additional information on withdrawal policies, separate and apart from financial consequences, please consult the University Senate Policy on Withdrawal and Leave of Absence.
General InformationStudying abroad can be one of the most exciting and transformative experiences of your college career. It is an opportunity to develop independence, build cross-cultural competencies, grow as a person, and enhance your academic program. Entering a new culture can be challenging for everyone. You may ask yourself: is this the right country for me? What are their cultural norms? How will my identity be perceived there? What can I do to prepare for this experience? What will my daily life be like? Below are resources to help you answer these questions.
Accessibility ConsiderationsPenn State Education Abroad works closely with campus resources and our partner institutions around the world to ensure that students of all abilities reach their goal of studying abroad. While we cannot guarantee the accessibility of all program sites and locations, specific accommodations may be arranged on an individual basis. If you have accommodation needs or further questions please consult with the Student Disability Resources office and your Education Abroad Adviser. Additional resources are available through the Global Programs Website. Disability information will not be used during the admissions process, but rather is meant to provide students with resources to help in planning a successful experience abroad.
Gender and LGBTQA ConsiderationsThere are dramatic and subtle differences in how gender, identity, sexual expression, and sexual health are perceived in different countries. Before going abroad, it is important that you research the specific country or countries you will be visiting and have a full understanding of their cultural norms. Below are some resources to help you with that research and provide guidance for your life abroad.
- LGBTQA Resource Center
- LGBTQA Resources for Study Abroad
- Education Abroad Guide for LGBTQA Travelers
- Education Abroad Guide for Women Travelers
Race, Ethnicity, and Faith ConsiderationsWhen choosing a study abroad location and preparing for your travels, you will want to be mindful of how your experience will be different than what you are used to in the United States. Your racial, ethnic, and spiritual identities may be interacted with and labeled by others differently than what you expect. Here are resources to help you prepare for these differences.
- Multicultural Resource Center
- Multicultural Offices by College
- Religious Diversity Abroad Guide
- Education Abroad Guide for Diversity and Study Abroad
Non-U.S. CitizensIt is possible for non-U.S. Citizens to study abroad through Penn State. To do so successfully, you must plan early because this process may involve obtaining visas and other governmental procedures. Check with your DISSA Adviser prior to committing to a study abroad program and speak with your Education Abroad Adviser for specific information on the host country. If you plan on traveling to other countries during your study abroad experience, you will need to research and make plans to adhere to immigration policies for all of the countries that you plan to travel to and through. You are responsible for applying for visas for all applicable countries on your own. Advisers in the Education Abroad office cannot apply for your visa for you. Additional information may be available through your country's embassy and the consulate for your study abroad country.
Steps to Study AbroadThe planning stages outlined on the Global Programs website will help you have the best study abroad experience possible. We recommend that you begin this process at least one year prior to the semester you plan on studying abroad. Visit the Steps to Study Abroad section of the Global Penn State website.
How to ApplyClick the “Apply Now” button on this page to get started!
Application procedures can vary by program. Students should consult the application instructions available within each application. For more information, see the Application Process section of the Global Penn State website.
DeadlinesYou must apply to this program by the Penn State deadline, February 1. For a list of deadlines visit the Application Process page of the Global Programs website.
Contact Education AbroadIf you have general questions about Education Abroad opportunities at Penn State, please email EducationAbroad@psu.edu.
Peer AdvisersEducation Abroad Peer Advisers are Penn State study abroad returnees who advise students on education abroad opportunities at Penn State. Each Peer Adviser can explain program options, give an overview of the study abroad process, as well as provide information about their experience abroad. Peer Advisers have walk-in hours in Boucke Building during the fall and spring semester when classes are in session. For more information, visit the Education Abroad Peer Adviser website.
Education Abroad AdvisersEducation Abroad Advisers can provide information about courses, support services, application processes, housing details, program costs, cultural expectations, pre-departure requirements, and much more. Education Abroad Advisers have two types of meetings - scheduled appointments and walk-ins. For more information about how to meet with an Education Abroad Adviser, please visit the Global Penn State website.
For information about upcoming events, scholarship opportunities, deadlines, and much more visit the Global Programs Events Calendar and follow us on social media!
|Term||Year||App Deadline||Decision Date||Start Date||End Date|
|NOTE: Start date marks arrival in host country. End date marks departure from program housing.|