(Start date marks arrival in Florence. End date marks departure from program housing.)
Florence, the birthplace of the Renaissance, is today one of the world's most visited sites. It was declared a World Heritage Site by UNESCO in 1982 and is considered one of the most beautiful cities in the world. Situated in beautiful Tuscany, Florence contains many museums and art galleries, as well as also being one of the top fifty fashion capitals in the world.
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Students will attend class at the Institute at Palazzo Rucellai in Florence, Italy. Students will enroll in one business class (3 credits) taught by Smeal faculty and one additional class (3 credits) offered by Palazzo Rucellai. The business course is listed below:
MKTG 399: Brand Management and the Essence of Italian Brands (3 credits)
Ralph Oliva, Professor of Marketing
Together we’ll be learning in some depth about brands, how they work, how to describe and communicate them, and manage them for greater business impact. We’ll be illustrating key concepts with immersions and cases including the brand “Italy,” and some selected Italian brands. Since we’ll be living together in Florence, we’ll have the chance to learn in one of the most incredible brand environments in the world, and we should have some fun while we do! Frameworks, tools and cases learned in this course will prove valuable for anyone pursuing a business career involving brands.
Additional ISI Course (3 credits)
Students will select one additional course offered by ISI Florence: Summer Course Offerings
Keep in mind you will need to complete the course equivalency process once you have been accepted to your program and after you have completed your registration abroad (for the one course taken from ISI offerings). To obtain specific instructions on this process, visit Course Equivalencies. To learn how the courses on this program can work into your individual degree audit, meet with your academic adviser.
- MKTG 301 would be helpful, but is not a required pre-requisite.
You will live in an apartment (arranged by the host institution) with other program participants. Apartments are scattered around the city (thus avoiding a concentration of American students in one particular area) and are within walking distance of the Institute and furnished with kitchen, bathroom, bedrooms, and communal living space. You will be responsible for providing your own meals.
Please note that tuition rates may vary depending on major and class standing.
To learn more about the specifics of this program, contact Vanessa Hausmann in the Smeal Office of International Programs. You may also schedule an appointment with the education abroad adviser for this program.
If you would like to participate on this study abroad program, you will need to apply to Penn State Education Abroad by clicking the "Apply Now" button on this page.
- Education Abroad Questionnaire
- One academic recommendation
- Signature Documents
Application deadline: February 1, 2019
Studying Abroad with a Disability
Many students with disabilities successfully study abroad each year. Please note that other cultures may have different attitudes and available accommodations regarding disabilities. While we cannot guarantee the accessibility of all program sites and locations, specific accommodations may be arranged in consultation with our office, the Student Disability Resources office, and our partners abroad. To prepare for success, students are strongly encouraged to research the country and program location to consider if and how they will manage their disabilities abroad in advance of selecting a program. Students with disabilities and other diverse backgrounds can begin their research on our Diversity Awareness Abroad page.
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|NOTE: Start date marks arrival in host country. End date marks departure from program housing.|