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Programs : Brochure

This page is the brochure for your selected program. You can view the provided information for this program on this page and click on the available buttons for additional options.
Fact Sheet:
Education Abroad Adviser:
Jamie Weaver
Minimum GPA:
2.75
Class Standing:
2 - Sophomore
Grad/Undergrad:
Undergraduate
Language of Instruction:
English
Language Requirement:
0 semesters
Internship Available:
No
Fields of Study:
Business, Business/Management/Finance, International Business
Program Description:
Florence BUS SU19 MKTG399

Program Overview  


Florence Italy map
Program Dates: May 16 to June 29, 2019
(Start date marks arrival in Florence. End date marks departure from program housing.)

Florence, the birthplace of the Renaissance, is today one of the world's most visited sites. It was declared a World Heritage Site by UNESCO in 1982 and is considered one of the most beautiful cities in the world. Situated in beautiful Tuscany, Florence contains many museums and art galleries, as well as also being one of the top fifty fashion capitals in the world.

 
This international program offers a unique opportunity for students in Business and related fields to explore the sights, sounds, history and culture of contemporary Florence, while taking courses.  Penn State students will have a once-in-a-lifetime opportunity to experience Italian life, living in apartments, visiting sites and enjoying the local cuisine.
 
This program is accepted for Smeal majors seeking an International Business Minor. This program is also available for students who are not Smeal majors; students should have an interest in business but do not need to be a business major to apply.

Program Quicklinks     


Course Offerings
Pre-Requisites
Housing and Meals
Program Costs
Financial Aid & Scholarships
More Information
How to Apply
Other Useful Links

 

Education Abroad Credits


Students will attend class at the Institute at Palazzo Rucellai in Florence, Italy. Students will enroll in one business class (3 credits) taught by Smeal faculty and one additional class (3 credits) offered by Palazzo Rucellai.  The business course is listed below:  

MKTG 399: Brand Management and the Essence of Italian Brands (3 credits) 

Instructor:
Ralph Oliva, Professor of Marketing

Together we’ll be learning in some depth about brands, how they work, how to describe and communicate them, and manage them for greater business impact. We’ll be illustrating key concepts with immersions and cases including the brand “Italy,” and some selected Italian brands. Since we’ll be living together in Florence, we’ll have the chance to learn in one of the most incredible brand environments in the world, and we should have some fun while we do! Frameworks, tools and cases learned in this course will prove valuable for anyone pursuing a business career involving brands. 
 

Additional ISI Course (3 credits) 

Students will select one additional course offered by ISI Florence: Summer Course Offerings

Keep in mind you will need to complete the course equivalency process once you have been accepted to your program and after you have completed your registration abroad (for the one course taken from ISI offerings). To obtain specific instructions on this process, visit Course Equivalencies. To learn how the courses on this program can work into your individual degree audit, meet with your academic adviser. 


Florence CathedralPre-requisites


  • MKTG 301 would be helpful, but is not a required pre-requisite.

Housing and Meals


You will live in an apartment (arranged by the host institution) with other program participants. Apartments are scattered around the city (thus avoiding a concentration of American students in one particular area) and are within walking distance of the Institute and furnished with kitchen, bathroom, bedrooms, and communal living space. You will be responsible for providing your own meals.

Program Costs


For more information on program costs, please be sure to review the Summer budget sheet. These budget sheets include information on costs that are billable to the bursar bill, as well as estimated additional costs. Costs vary by program, so it is important to review this information carefully.

Please note that tuition rates may vary depending on major and class standing.

Financial Aid & Scholarships


Penn State students studying through Education Abroad can use most components of their existing financial aid packages toward the cost of study abroad. This may include federal and state grants, VA educational benefits, federal student loans, and University scholarships and grants. Notable exceptions include work-study awards and some athletic scholarships.
 
The University Office of Global Programs also administers a number of grants and scholarships. Eligibility is based on academic excellence and/or financial need. There is also funding available for study abroad programs in diverse locations and for students from diverse backgrounds. In most cases, applicants should have a current year FAFSA on file with the Office of Student Aid. Funding opportunities may also be available through Penn State academic departments. For detailed information on financial aid and scholarship opportunities and application procedures, please visit the Funding Study Abroad section of the Global Penn State website.

For More Information


For more information about programs and education abroad at Penn State, we encourage you to meet with or contact our Peer Advisers. These study abroad returnees Gelato cone in Florencecan explain program options, give an overview of the education abroad process, as well as provide information about his/her program. If you are not at University Park, contact your Campus Global Representative

To learn more about the specifics of this program, contact Vanessa Hausmann in the Smeal Office of International Programs. You may also schedule an appointment with the education abroad adviser for this program.

 
For the inside scoop on life in a foreign country, be sure to check out the Student Spotlights of Penn State students currently studying abroad.

How to Apply


If you would like to participate on this study abroad program, you will need to apply to Penn State Education Abroad by clicking the "Apply Now" button on this page. 
You must complete the following materials in your application:
  •  Education Abroad Questionnaire
  •  One academic recommendation
  •  Signature Documents
Visit the How to Apply section of our website for more information.

Application deadline: February 1, 2019

Studying Abroad with a Disability


Many students with disabilities successfully study abroad each year. Please note that other cultures may have different attitudes and available accommodations regarding disabilities. While we cannot guarantee the accessibility of all program sites and locations, specific accommodations may be arranged in consultation with our office, the Student Disability Resources office, and our partners abroad. To prepare for success, students are strongly encouraged to research the country and program location to consider if and how they will manage their disabilities abroad in advance of selecting a program. Students with disabilities and other diverse backgrounds can begin their research on our Diversity Awareness Abroad page.

Other Useful Links


Getting Started
Schedule an Appointment
Academics
Cost & Funding
Health & Safety
Parents & Family
 

 


Dates / Deadlines:
Term Year App Deadline Decision Date Start Date End Date
Summer 2019 02/01/2019 02/13/2019 05/16/2019 06/29/2019
NOTE: Start date marks arrival in host country. End date marks departure from program housing.